TOR’s Top Ten Tips to guarantee your Attraction has a successful Christmas
Summer may have only just come to an end, but the countdown to Christmas is already firmly in everyone’s mind, especially for the many visitor attractions that offer seasonal events. To help prepare for the busy festive period, TOR have compiled our Top Ten Tips for a successful Christmas… if you have the right Ticketing and CRM System!
- GIFTING
Ensure gift market sales opportunities are maximised at the earliest possible date
Sell and redeem gift vouchers online to reduce overheads
- CRM
Start analysing your historic marketing data early, to help you create a clear marketing plan
Use our Report Builder to create customisable reports
- MARKETING
Plan and create engaging marketing email campaigns
Our email marketing tool allows you to create targeted mailings straight from the system
- RESOURCING
Ensure the right staff are in place to run specific activities, i.e. meet Santa
Utilise our rota tool to reduce overheads associated with these events
- UPSELLING
Don’t forget the huge commercial benefits of customers booking in advance, i.e increased onsite spend
Use our intuitive upselling feature to offer additions which relate to the customers’ basket contents
- PRODUCT DEVELOPMENT
Why not offer tickets, retail, and catering as a bundle?
Creating packages with our solution is so simple, you can even create cost codes which allows you to split revenue income
- SOCIAL MEDIA
Why not encourage your customers to share news of their up and coming visit?
It’s so easy to share to social media upon completion of a customer’s on-line booking
- PRE-VISIT ENGAGEMENT
Provide better customer service by staying connected with your customers
Pre-visit emails can be set up in the system to provide vital information of their up-and-coming visit
- FLEXIBILITY FOR SPECIAL EVENTS
Want to sell at a pop up location for a bespoke Christmas event?
Use our cloud solution to sell tickets, check-in visitors in, or sell retail/catering items for a special event
- CUSTOMER SERVICE
Remind your team of special promotions, or events that are happening at your attraction
Day notes can be configured on each till, and are flexible by location to support your teams
Why not contact us to find out how we can help find the right solution to your ticketing and CRM requirements this Christmas?
