Case Studies of TOR Systems customers within the visitor attractions sector

British Airways i360

In autumn 2015 TOR were selected as British Airways i360 preferred supplier for all their ticketing, booking, retail and stock management requirements.

British Airways i360 TOR Systems customer

The British Airways i360 is an extremely exciting project, not only for Brighton and the surrounding Sussex area, but also for everyone at TOR. The brainchild of David Marks and Julia Barfield, the architects responsible for the
hugely successful London Eye, the innovative British Airways i360 is the world’s tallest moving observation tower and the world’s first vertical cable car.

British Museum

A major installation for TOR was our ticketing and integrated group booking system at the British Museum in 2001.

Based in Bloomsbury, London, the museum offers free general admission to the public, as well as an extensive programme of chargeable exhibitions throughout the year. The Museum attracts nearly six million visitors a year.

All tickets and the vast array of public programming that is available within the British Museum’s many galleries and exhibitions are managed through the Maxim system.

Courtauld Gallery

TOR have been working with the Courtauld Institute and Gallery since 2014. The Gallery and Institute are currently undergoing a huge capital expenditure project, the gallery is due to re-open in 2021.

Courtauld Gallery TOR Systems Customer

The gallery is famous for its iconic Impressionist and Post Impressionist masterpieces, as well housing numerous other important paintings and works of art from the Renaissance through to the 20th century.

Lunchtime gallery talks, public lectures, short courses and summer schools also allow members of the public to share in the wealth of expertise at the Courtauld, which are all booked through the Maxim system.

Imperial War Museum

In 2002 TOR won the tender to supply the Imperial War Museum with a full ticketing system across all 5 sites.

Each site of the Imperial War Museum is very different. The Churchill War Rooms and HMS Belfast charge for all admissions, whereas Lambeth Road plays host to many free school visits. IWM Duxford plays host to weekend-long air shows, with large numbers of their ticket sales being processed through the on-line booking system.

National Memorial Arboretum

TOR’s Maxim solution was installed at the National Memorial Arboretum in 2014 in a phased implementation

Situated in Staffordshire on the edge of the National Forest, the Arboretum is the UK’s year-round centre of Remembrance. The landscape is home to over 360 memorials.

At the time of going out to tender a series of manual processes and systems were being used to manage their ticketing/booking operation. Maxim was brought in to streamline those processes and provide one single view of the business from an operational and reporting point of view.

“The British Museum has used TOR Systems for many years now to book everything from our busiest exhibitions through to films, lectures, conferences, Member events and all our varied and complex schools’ bookings. We’ve valued its flexibility and reliability in handling these multiple functions – something which is a real strength of the system and has proved so important in a Museum environment with its wide range and large number of visitors all with different needs.”

“We chose TOR Systems because they were a good fit in terms of size for our organisation and for working with us. They were very good at communication, they were very professional, and we knew we would be able to talk to the right people if there were any issues.”

“The staff have been a pleasure to work with and their extensive experience in the museum world has been a real bonus.”

“I really appreciate that the TOR support team are only a phone call or email away and that they are always happy to help regardless of the issue.”

“The National Coal Mining Museum for England use TOR Systems to efficiently and speedily deal with all our day-to-day and events bookings and the financial reporting, and have always found the service from the account manager and the support team to be first class.”

The National Memorial Arboretum have worked with TOR since 2014 and implementing the Maxim system has made a huge difference to the workload of the NMA team. We use Maxim to book events, meeting room space, learning activities, group bookings, catering, and other resourcing. We also use it for CRM and are currently progressing the implementation of Maxim Web. The staff at TOR are extremely helpful, they are always on hand to deal with any queries and provide support when required.

“For us, the key win for the Maxim solution provided by TOR is the incredibly simple functionality for both customer and staff. This simple user journey means we are no longer swamped by calls from customers struggling to book tickets and our online ticket sales have increased massively. TOR offer support personalised to our requirements and have been a great team to work with, adapting and adjusting to our needs”

© Copyright TOR Systems Limited 2020