TOR Systems – Helping the Arboretum ‘Grow’
The National Memorial Arboretum is the UK’s year-round centre of Remembrance and home to the iconic Armed Forces Memorial which was dedicated in the presence of Her Majesty The Queen in 2007. It is a living, growing tribute to those who have served and continue to serve our Nation and an uplifting place of reflection for those who wish to remember a loved one.
Forming part of the National Forest in Staffordshire, the Arboretum has grown organically over the last 15 years and has seen visitor numbers soar from 60,000 to 300,000 per year. Its 30,000 trees (including all but one of the UK’s indigenous species) and 300 plus memorials fill a 150-acre site which continues to evolve with new dedications and plantings each year. In line with this growth, the Arboretum team has worked hard to strengthen its program of events to enhance the visitor experience and attract new audiences.
Until 2014, all bookings for events, group visits and learning trips were captured on an Outlook calendar, accessible by the whole organisation. Inevitably this was not the most efficient system for a growing, national attraction in the 21st century and a paper diary, used as a back up system, was also a time-hungry administrative distraction from what needed to be a slick customer-focussed process.
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